MSI Marketing and Sales Process - 360° View

Develop Market Segment / Product Matrix to Prioritize

Develop Initial Marketing and Sales Strategy to Include

Growth Drivers – Opportunity Qualification

Target Strategic Customers and Market Segments for qualification of products, price objectives and support needs
Identify, Validate and Target Major Opportunities

Major Opportunity Review

Time Management Schedule

Ensures maximum focus and face time to conclude objectives
Ensures that prioritized opportunities and action items are scheduled for results

Manufacturers Review (H-Report) Benchmarks / Updates


	MSI Marketing and Sales Process - 360° View Develop Market Segment / Product Matrix to Prioritize Manufacturers Product Sweet Spots Market Segments per Product Group Focus Target Customers per Segment and Product Emerging Customers per Segment and Product Develop Initial Marketing and Sales Strategy to Include Strategic and Tactical Objectives and Events Short Term Growth Plans Long Term Planned Growth Growth Drivers – Opportunity Qualification Target Strategic Customers and Market Segments for qualification of products, price objectives and support needs Identify, Validate and Target Major Opportunities Major Opportunity Review Keeps opportunity moving forward to the win (driven by action item list) Projects future potential business and percentage chance of win Drives the needs to succeed Time Management Schedule Ensures maximum focus and face time to conclude objectives Ensures that prioritized opportunities and action items are scheduled for results Manufacturers Review (H-Report) Benchmarks / Updates Forecast Potential Upsides Overall Growth Performance